Made in Maine

June 11, 2020
Tags:
Made in Maine Quality Campaign
 
 
 
Over the last year, we have been listening to you, our partners. Collectively, you have shared thoughts about the Paradigm brand and the lack of general awareness within our markets. We hear you. 


We’re excited to share the first of a number of efforts that will be rolling out this year, and we saw it best to start right here in Maine.
 
 
 
 
Effective immediately, every window and door that leaves our factory will have a custom “Made in Maine” label affixed to it.

Each label is signed by the person who inspected the product in the final stage of our quality control process. We feel, this adds a personal touch that supports the service, quality and craftsmanship of our products.

We plan to communicate this message out to the public and highlight it on our social media, email messages and other media channels. 
 
 


We’ve invested in TV advertising. Determined to reintroduce Paradigm to New England, reignite passion for local manufacturing, and show support for you and our communities.

A 30-second commercial is running on WTMW for the month of June. You can find us on-air during all major Maine news hours, Wheel of Fortune, Live with Kelly & Ryan as well as Good Morning America. 

We plan to create multiple options – in both length and content – for long term, multichannel use, including a version that isn’t as heavy on Maine for our partners outside of New England. We will also create short vignettes of footage to be used on our digital platforms.

In addition to the on-air time, Paradigm Windows will be featured in a “website takeover” on the WTMW site once a week for the month of June. This takeover includes display ads that will drive traffic to our “find a dealer page” all in an effort to drive qualified business and leads to you.
 
 

We are very pleased with this initial push to bring Paradigm Windows back to the forefront of our local market’s mind. We hope that you enjoy the new video segment. Thank you to all who provided input and feedback during this process!
 
 
 
 
Paradigm Windows 
56 Milliken Street
Portland, Maine 04103
Tel: 1-866-386-2716
www.paradigmwindows.com